Think of it as your fit code. A digital passport that syncs with your virtual body double wherever you shop. One profile. Every brand. No more sizing roulette.

Our Denim Diaries are free, personalized guides to finding your next perfect jeans (or doing a full denim wardrobe overhaul). Every recommendation is based on your DOUBL, so they're tailored to your exact body shape and measurements. Consider it your denim therapist.

Anyone adjusting to a new body. Anyone who's memorized the return line at their local post office. Any brand that's tired of designing for a body that doesn't exist. If the current system has ever failed you... welcome, you're in the right place.

We use your silhouette to generate a virtual avatar that we then measure. More accurate than in-person, and no cold hands need to touch you. Just your phone, a few seconds, and suddenly you have a virtual you that you can shop with.

Since we're working from your silhouette, form-fitting is the move. Think leggings and a fitted tank, or a bra and underwear if you want maximum precision. No pictures are stored. We extract your silhouette and delete the rest.

Very. And let's be honest... most of us are shockingly bad at measuring ourselves. (No judgment. Tape measures have a mind of their own.) This is the most accurate and easiest way to capture your full body measurements with the click of a button.

It's yours. We store it securely so it works for you across brands and shopping experiences. That's it. No fine print plot twists.

No. Full stop. We provide aggregated, anonymized data to brands so they can actually improve their fit, otherwise their designers keep making the same mistakes without ever knowing the bodies they're designing for. Your individual data stays yours.

Anytime. Reach out to us at support@doubl.ca and your account and all your data disappear forever. We believe in consent, not captivity.

No one. Not us, not brands, not some guy in an office somewhere. Your silhouette is immediately extracted and the photos are deleted forever. That's why you have to put your hair up above your ears! Otherwise we'll just think you have a much larger neck than you do.

We match your measurements against the actual measurements of the item you're looking at to predict your best size. It's not "you're a medium." It's "this specific jean in this specific cut will fit you in these areas, so the medium is your best bet." One is a guess. The other is DOUBL.

That's the whole point. A size 8 at one brand is a completely different garment at another and everyone just pretends that's fine. DOUBL translates your body into the right size at every brand we work with, so you never have to guess again. Revolutionary? Maybe. Overdue? Absolutely.

Tell us. Fit is personal, and we get smarter with your feedback. Think of it as training your own personal pocket stylist.